I know I'll be putting dozens of people on new bicycles soon and re-outfitting their old bikes with tires and comfortable seats. It's an honorable profession and those who come through the door seldom need a sales pitch. After seventeen years of service and follow-up care we've built a return customer base that guarantees our continued success, as long as success is defined as steady slow progress toward paying the mortgage and keeping the facilities in good shape.
One of the huge benefits of owning a bicycle shop is that you are always inspired by the activity you promote and the great feedback from customers who see their investment with you as invigorating and even "life-saving". Most bicycle shop owners I know are cyclists and are always plotting their next ride.
I just came back from my sixty year "Physical" at which I received a big "thumbs up" from my doctor. A couple of her exclamations (which I won't repeat here) were very encouraging. She couldn't believe I didn't have a drug regimen for a chronic health problem, "everyone has one, you don't know what you're missing." She has a surprising sense of humor. Here I go, roaring off toward sixty-one with a smile on my face and a bulge in my pants...quadriceps, silly.