Friday, August 24, 2018

Who Are We, The Bodfish People?

        Here I am practicing writing ad copy for more enlightened times.......We've been matching people to bicycles for over forty years....We've been mapping beautiful rides for cyclists for longer than that. Our bicycle shop is nearly 25 years old...in process and counting. The personal relationships we've encouraged and nurtured over this time are what make us successful and are a big part of our "life savings".
         We will continue to advise our friends and customers regarding the best rides and the safest way to conduct these outings and adventures for as long as we live. A lifetime commitment to bicycling and to our cycling friends has been a very satisfying path to follow.
        The day will come when the 'four thousand pound errand machines' (that we as a society presently worship) will be only a chapter of unbelievable stories our children will tell their grandchildren.
        The future is bright for cycling, however. Both day trips and longer adventures will increase exponentially, if only because the gas-powered motoring will fade and the utilization of the bicycle as transportation will continue to make so damn much sense. You didn't really think we could continue our "happy motoring" forever on this planet of finite resources, did you?
        We at Bodfish Bicycles and Quiet Mountain Sports are proud to nourish the cycling tradition and to pass the torch on to our... and your, grandchildren.

1 comment:

  1. As I write this, I have a signed copy of "Starting From Kalamazoo" next to me. Copyright 1978- 40 years! I'd love to see you write a sequel....but then again,I guess you are, incrementally, via this blog!

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